Blog - Mobile App FX

How to Keep Customers Engaged with your Business Online – 3 tips

Most business owners have realised that simply creating a website, Facebook page, mobile app or any other type of online tool/social network is the easy part. The piece that most people struggle with is getting your customers engaged with what you are putting out there for the do see and use. We have put together 3 different tips and techniques you can use to increase customer engagement while keeping the costs down!

1. Facebook Re-targeting

Everyone knows that Facebook make money from people paying to place ads in users News-Feeds and you have probably also heard that this can become very expensive. So […] Read more

9 Tips for Marketing on a Shoestring Budget

This is probably one of the biggest fears small business owners have to face. How do I market my company without spending 1000’s of dollars? Luckily for you we have compiled 9 top tips to Market yourself with little or no budget!

Yes, social media has definitely made it easier to promote and market, but it’s not the only way. So lets get started!

1. What’s your Elevator Pitch?

Do you know how to accurately and concisely describe what it is you do while grabbing a person attention and having them hooked on everything that comes out of your mouth? Set aside 20-30 minutes […] Read more

Why you should Always have the latest version of WordPress Installed

Many years ago the WordPress we know and love begun life as a dedicated blogging platform, as it continued to grow new features became available and today powers almost 25% of all websites in existence. Throughout it’s early years WordPress developed a reputation of being insecure and unstable which unfortunately just like Len Brown’s extramarital affair has set the perception of what many people believe about this great platform.

Andrew and Matt Mullenweg during his NZ visit 2014

WordPress today is the system of choice to power sites for all types of businesses, from startups to large enterprises, governments and monster […] Read more

Do I really need an App now?

Why would I need a Mobile App if I already have a mobile friendly website? We think you only need one if you don’t want to get stormed by the competition.

Up until recently the safest answer to the popular question “Do I need an App in my Mobile Marketing Strategy” was “It depends…” We now believe that most business owners and marketing divisions need an app today, even if the return on investment actually occurs later down the track. Continue reading below to see what we mean.

Why do I need a Website for my business?

For those who have been in […] Read more

How to Make a QR Code in 4 Quick Steps

QR Codes, short for “quick response” codes, are little black and white squiggly barcodes which allow smartphone users to really quickly find more information.

Lucky for you, there are four easy steps to creating one just for you and best of all there is no costs!

Step 1

Open goqr.me in your web browser – There are many others out there too and this post is not specific to GoQR.

Step 2

Select what type of content you want your QR code to send your users to — we’ll choose a URL for this example but you can easliy add in your business card details, location […] Read more

Is a mobile app better than a mobile website?

We are often asked the question of “What is so great about a Mobile App? we already have a Mobile Website” and many people feel that they don’t need an app, as a website that looks good on mobile devices will suffice. Others say that mobile apps have benefits that a website cannot provide. So who is right?

So that we are clear, we strongly recommend or even urge that everyone needs a responsive website that looks great on mobile devices. There are no downsides to this and the majority of web developers will do this as standard practice. Let’s face […] Read more

Do you suffer from Nomophobia?

Have you considered yourself to be among around 66% of the population who are either borderline or suffer from Nomophobia? I bet you are now wondering what Nomophobia actually is? Well a quick tip, it has nothing to do with garden gnomes as someone recently suggested to me but by understanding it you can use it to your advantage in any business.

Nomophobia is a recently created term to describe the fear of becoming disconnected or unable to use your mobile device. So if 66% of the population are included as recent surveys have outlined then thats two thirds of all […] Read more

Small Businesses Are Going Mobile Faster Than Ever

The use of mobile marketing is certainly on the rise for small business owners, and the numbers definitely prove it.

More and more smart small business owners have seen the light and are now implementing mobile marketing to help them run, advertise and grow their businesses with greater profits.

77% of small businesses now use mobile technology, this number is up from 66% last year.

More interesting findings:

* 60% said that they now use mobile storage apps
* 59% are use scheduling and calendar mobile apps
* 50% use financial management mobile apps
* 20% used mobile […] Read more

Warning: Don’t get left behind

We live in the age of the smartphone – there’s no doubt about it. Late last year the number of Kiwis who owned smartphones increased to 60% and compared to only around 34% in the previous year. This is a rapidly growing group of users which is no longer restricted to just young tech-savvy individuals.

Mobile Apps are no longer just cleverly created games such as Candy Crush or Flappy Bird, there is a real drive for businesses to create Mobile Apps or utilise existing ones to improve productivity, proactively engage with their customers and offer ease of access to products […] Read more

Mobile Technology is Reshaping Small Business

A recent rероrt conducted by AT&T аnd thе Small Buѕіnеѕѕ & Entrepreneurship (SBE) Cоunсіl, a nоnрrоfіt grоuр that рrоmоtеѕ entrepreneurship аnd ѕmаll buѕіnеѕѕ, ѕmаll business owners hаvе netted $67.5 bіllіоn a уеаr frоm іmрlеmеntіng smart phones аnd tablets іn their dау to dау buѕіnеѕѕ activities.

Mоbіlе tесhnоlоgу іѕ ѕаvіng businesses lоtѕ оf money, аѕ wеll аѕ tіmе. Aссоrdіng to the ѕurvеу. Smаrt рhоnеѕ are ѕаvіng buѕіnеѕѕ owners $32.3 billion dollars аnnuаllу. Aѕ well as аrоund 1.24 bіllіоn hоurѕ of vаluаblе time. Tаblеtѕ and other mоbіlе devices аrе аlѕо рrоvіng bеnеfісіаl.

Thе survey also rеvеаlеd thаt small buѕіnеѕѕ […] Read more